ZimZum

Insurance Leads
What are Ad-Generated leads? An insurance leads is created by buyers who fill in a form online, generally to acquire an online insurance quote. The customers become aware of these online insurance quote forms one of two specific methods: The prospects click on an ad online, for example a banner ad, or they click on a search engine result in Yahoo, MSN, or Google. There is a immense difference in quality between the two. Consumers who click on online advertisements are not generally seeking for resolutions. They happen to see the advertisement while they are browsing the internet. They could have a slight level of interest in an insurance package, or they could possibly be strung along by a giveaway and/or promotion of some form. Few of these insurance leads end up as buying customers. Are these particular online readers going to end up getting landed as a lead? Would you like to understand more? Then contact us at insurance-leads.com or call us at 1(877)245-3237. We’re a pioneer in the insurance lead generation business, introducing successful agents to their new customers since 1996.

Pennsylvania Liposuction
The rise of the technology advances has been displaying applicable changes on just how the modern world is managing problems related to uncomfortable human body figures. One particular trouble encountered by several females in Pennsylvania is the sagging upper arm. Despite the fact that tummy tucks are considerably performed, Pennsylvania liposuction of the upper arm follows. If you’re among those women who can’t manage exhibiting their own attractive figures, well then your own disappointment should stop. You need to get the opportunity to wear off shoulder shirts to boost the way you look. This can be achieved by thinking about Pennsylvania liposuction. On this, you will be liked more by individuals around you. Utilizing the newest things of technology, Pennsylvania liposuction assures perfect outcomes with out dangers provided. So don’t be worried to show some skin and have that self-confidence you’ve got.

Australia Family
Every household these days is longing to have a family with good life styles. For all those household that want to get their family happier and their residences a great to reside in, you must get yourself well informed. There are several resources which are out in the market today that will assist you achieve a great family. Thru Australia family you can get good articles specially on great parenting and approaches to make your home healthy. Australia family can be a wonderful source for the partners to keep their marriage stronger than ever. There are also healthy suggestions from them specifically on raising young children and also ways to help your house be a wonderful area to live. To have a healthy household is like having a little paradise here on the planet.

Developing a site isn’t such a difficult task but yes, upkeep needs lot of potential and difficult work. It is pricey as well as time-intensive for people and little and enormous scale companies. Just having a web site is incomprehensible till somebody visits it.

So to let your site accessible to all through web, all you really need is server where you can store all the info found in your internet site. Running a server with continues web is the far most dreary and complex job. You want to seek for a trustworthy website hosting company that will help you in the correct direction. Virtual hosting is one of the options in website hosting among starters. It costs extraordinarily less. Virtual hosting : it’s the process of running multiple “virtual” servers on a single physical host PC. Virtual hosting lets you host several domains on one server. In such a hosting methodology, just clear the lease for space on server and get all the advantages of it. This system is commonly used by the website hosting supplier as it allows better scalability, potency and manageability.

Virtual server hosting suppliers suggest packages with special mixes of web site names allowed with each hosting account, drive space, and bandwidth grants.

Like with most things, there are very many bad aspects to online networking. Establishing an account in a community can be difficult, and also putting up a short page online can expose an individual to online scammers. Social Networking has its good and bad sides. It is the responsibility of the customers to make use of it for benefit or perhaps also for entertainment.

The authorities policies to combat the damaging repercussions of social networking was started on 2006, during the peak of the alarm over the issue re the safety of young kids online. The widespread use of social forum sites on homes together with public buildings on the USA. was highlighted and subsequently recommended to end up banned through statute law that will allow them to lower the worrying incidents related to internet scams.

A notice was subsequently posted in the legislature and resultantly elevated to the US Senate, despite opposition from internet activists, librarians, teachers and subsequently a large number of political groups. This was then situated within the hands of doubtful politicians who were too torpid to pass it after they had been attacked with general condemnation by the news and blogosphere.

Regularly attempt to understand what information should be kept private for social networks. It is best practice to only post material that you’re ok sharing beside others. It is definitely also good to share up-to-date information about fishy or sinister messages you have come upon on the net.

Friends and family sometimes seem overwhelmed by their technologically savvy children. However, there are many practices that friends and family could teach their kids, especially as it comes to encountering people online. Parents can typically join a site that their kids are normally involved and scan the privacy policy section to learn if is clearly suitable to young people and kids.

There’s often a variety of social networking web sites that could well catch the affection of kids to entice them to move to join. Although a few youth oriented networking web sites wouldn’t let the sort of communicating which other online networking websites have got for grown ups and older teens, there are still things which parents should do to guide their kids as to how to socialise on-line.

The popularity of online networking sites has reached a particular point in time whereby brand new sites arrive every year. Thus, it is crucial to know the returns and additionally down side of social networking in order to make the most of this specific trend.

There’s various social networking web sites available on-line. These sites encourage the members to contribute information regarding each other, display videos and images, use blogs, and easily share interests. So, is definitely essential that users had better be conscious of the possible concerns this internet based online networking could well impart.

Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.

I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com

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I detest SPAM, but there’s an awful lot of it going around the Net, as you know. Co-incidentally, there’s an awful lot of another-four-letter-word-that-starts-with-S going around with it (just so there’s no mis-understandings, I’m talking about porn)!

If you don’t know what SPAM is, most Netizens would maybe say “any unsolicited commercial email”. Others, more strident, would say “any email I didn’t want”, which sort of begs the question, doesn’t it?

Now, it (almost) goes with saying that unsolicited, bulk, commercial email is - to put it delicately - a pain in the posterior. We’ve all been getting a lot of it already through our regular, bricks-and-mortar mailbox for years, so why should we have to put up with it over the Net?

Well, the short answer is, of course, we don’t! What do you do now with the SPAM in your real mail-box? So…do likewise with the electronic variety and leave it at that: problem gone.

Not “solved” of course, just gone - until next time. And, that gets pretty tedious and annoying, right? Right…

Enter the anti-SPAM legislators.

And, quite properly too. However, granted that there should be, and must be, some form of penalties applied to repeated offenders (offline and online), still I think we have to be careful - to use a fractured phrase - not to crack the egg that the golden goose laid!

Picture this: You operate a successful bakery and are doing alright. You don’t have a website yet, your profits are good and you’re holding your own against the competition in town. There you are, busily getting the next batch of muffins into the oven and this guy walks into your store. Happily, you put down baking tray, take off your baker’s hat, and turn to what you think is the next customer.

Only, he isn’t.

Instead, after politely introducing himself and establishing his credentials as the new kid on the block from the Better Baking Soda Company, he then calmly tells you that he can improve your profits by 25% if you use his fantastic new baking soda.

Are you going to start throwing week-old muffins at him, for having the audacity to interrupt your work? Or, knowing what your costs are, vis-a-vis the whole baking process, are you going to stop and think for a bit - and then start throwing the muffins, but only maybe? On the other hand, maybe your business isn’t doing too well, or you want to do better. Instead of throwing those muffins, maybe you should think about how you can make them last longer?

That’s a very simple scenario, but one that is repeated thousands of time, every day, in all forms of business. Indeed, it’s how many businesses must operate, being those types that sell only to other businesses. And, one of the most important tools of business is marketing, its proper operation and its effective maintenance.

With apologies to Robert Pirsig, I have slavishly copied the style of his very famous book - “Zen and the Art of Motorcycle Maintenance” - into the title of this article. That, of course, is where any further comparison stops.

I do, however, have a good reason for concocting my title.

I recall that Mr Pirsig’s book explored themes for an improvement in self (in particular) and society (by inference), and one of those themes was QUALITY. Applied to every aspect of our existence, the quality of what we do can have a profound effect, from highly positive to lowly negative. Whatever we say and do, write and send, can have those effects, obviously.

So, maybe it’s not so much the quantity of SPAM that we all get that is the problem (although, there are limits, right!). Maybe, we should be concerned more with the quality - in the broadest sense - of the message? In particular, I’m thinking of messages that are relevant, appropriate, targeted and - dare I say it - even helpful!

However, the SPAM we all love to hate - shot-gun style, bulk commercial email, splattering all through the system - would obviously rate very low in the quality stakes, for most people (although, just quietly, I understand there is a secret network of SPAMmers who simply delight in sending each other into lowly orbit every day?), but business-to-business email must surely have its proper place. And, that would include all businesses, of course, not just Blue Chip and Silicon Valley…

Which, very soon (if not already), will begin to trouble the strident anti-spammers even more: as more and more people set up their own online e-businesses all over the world, there may come a time when there are more businesses online than there are mere consumers.

Hmmm…now, there’s a thought! ;-(o)

You are no doubt aware that many agencies - government and private - continue to grapple with the SPAM genie, but ultimately it is, I think, impossible to “get it back in the bottle”.

In that regard, I have read a number of articles - and have even received an unsolicited email about “permission marketing”! I have responded to some but, try as I might, none have returned with an unequivocal, “dyed-in-the-wool”, “shake-it-till-it-breaks” definition for permission marketing. I suspect it will be a while before I do.

But, I would be eternally grateful to anybody who can supply it!

Somebody once said, “Nothing happens until somebody sells something.” Well…fatuous as that may sound, we are all trying to “sell” something to somebody. Right?

By all means protect the consumer to a reasonable and effective degree, with appropriate legislation and penalties. But, it would be shooting ourselves in the foot (or worse) to burden e-business with self-destructive restrictions and penalties.

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.

1. YAHOO!’S KEY FINDINGS

Let’s first take a look at Yahoo! key findings and what they mean for marketers.

a] Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.

Although RSS awareness is increasing, only few internet users yet understand what RSS is and how to use it.

For marketers, this means that simply placing an RSS button on their site it not nearly enough, with the report finally demonstrating that marketers needs to use clear and persuasive copy to get their visitors interested in RSS, explain RSS to them and get them to subscribe to their feeds.

In addition it also shows that marketers need to make sure they are using “user-friendly” buttons to generate subscribers, such as “Add to MyYahoo!”, which consumers do understand.

b] 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.

This finding only underlines the above suggestions.

Stop touting your RSS feeds only using an RSS button, but rather aim for a “subscribe feature” and then explain to the visitor how to use it.

Strong copy has never been so important.

c] 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.

Goes to show that podcasting still has a long way to go and can right now function only as a supplement to your existing marketing activities.

It might also give an indication that audio is not the most appropriate format for much online content.

d] Even tech-savvy “Aware RSS Users” prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).

e] My Yahoo! has the highest awareness and use of any RSS-enabled product.

Both of the findings above, although indicating that these are the results Yahoo! would want to publish, show that having browser-based RSS reader subscribe buttons is a must.

It also shows that the market is ready for the soon-coming IE and Outlook integrated RSS features, which should really boost RSS usage among consumers online.

Now, let’s take a deeper look at the report …

2. “UNAWARE RSS USERS” VS “AWARE RSS USERS”

The whitepaper makes a strong distinction between “Unaware RSS Users” and “Aware RSS Users”, positioning the “Unaware” batch as the mainstream Internet population.

This makes it absolutely clear that B2C marketers, targeting consumers, should take special care to promote their feeds using “friendly” subscribe buttons.

On the other hand, if targeting a more tech-savvy audience, going the way of “RSS” and more complex RSS reading tools might be a better choice. This might also prove more effective for targeting executives and other corporate target audiences that might be using an enterprise-wide RSS solution, such as NewsGator.

3. CONSUMPTION LEVELS

The whitepaper says that on the average “Aware RSS Users” subscribe to 6.6 feeds.

The consequences of this are not as simple as they might seem. Even “RSS Aware” users do not subscribe to “just anything” and seems they only subscribe or keep being subscribed to the content of highest relevance to them.

The message for marketers is to become even more relevant and more focused on providing real value for their target audiences.

RSS does not mean that end-users will start consuming that much more online content, but simply that their primary consumption channel will change. It’s up to you to make place for yourself in this consumption channel, but you can only do so if you become one of the key targeted content providers for your market and can deliver consistently high-quality content.

4. TYPES OF RSS CONTENT CONSUMED

Even in the world of RSS, mainstream media rules, with World news and National news both leading the pack at 52% and followed by Entertainment at 34% and Weather ad 31%.

If we take a look at what lies beneath this we can see that end-users still see RSS as a news consumption tool and a tool to receive time-sensitive updates, such as weather info.

The interesting part is that blogs achieve only 23% and although they are gaining quickly are still not part of the mainstream.

Whichever way you look at this, the real long tail is still far from fruition.

There are two are interesting categories listed in the report: investment/financial info/banking at 13% and Shopping/online commerce at 10%.

The popularity of these two shows that RSS in fact is appropriate for delivering business info and that RSS can be used for e-commerce. A strong case in point urging e-retailers to start providing RSS feeds.

5. WHY END-USERS USE RSS

“RSS Aware” end-users subscribe to feed because of “ease” or “convenience”, followed by being able to choose what they read.

To marketers, these three should be the founding stones of how to get their visitors to adopt RSS.

6. THE FAMOUS ORANGE BUTTON

Marketers, pay attentin to this.

Only 4% of total RSS end-users actually use the orange XML button, and only 38% of RSS aware users use it.

It seems the orange button isn’t dead … it was never alive.

Let’s move on and replace it with something more user-friendly.

And BTW — 22% of the people that clicked on the button don’t even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers.

7. HOW USERS FIND THEIR FEEDS

50% use the defaults available in the RSS reader and only 13% use the search engines to find them.

Yes, it’s cruical to be in the RSS feed search engines, but it would be even better if you could move your way to the default seetings. And by all means, actively promote the feeds on your site as end-users, according to the report, actively tend to subscribe to the feeds on the sites they find interesting.

8. CONCLUSION

To conclude this, here’s a direct quote from the report, saying exactly what I’ve been trying to get through for a couple of months:

“To position RSS among mainstream Internet users, it is essential to effectively communicate the benefits of RSS (ease, convenience, access to information of interest). Internet users do not understand how to use the XML button, how to actively seek out RSS feeds, or even what the term RSS means. Instead, they need a simple interface where they can choose the information and content that interests them. This is where personalized start pages and browser-based experiences can help move RSS into the mainstream.”

Learn how to take full marketing advantage of RSS and get all the expertise, knowledge and how-to information for implementing RSS in your marketing mix, from direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now: http://rss.marketingstudies.net/book/

written by:Myspace

What if nobody ever attempted to steal someone else’s identity? What if we could stop computer hacking attacks? What if we did not need shredders because no one ever went dumpster diving?

What if the Federal Trade Commission and the Federal Bureau of Investigation could keep up with those who steal identities? What of there was no such thing as Phishing or Pharming? What if there was no way for a Internet SPAM people to hide?

What if Identity theft was not the fasting growing crime? What if Identity theft security did not cost corporations and business people millions each year; would prices reflect the savings? What if companies were not over burdened by regulations to protect consumers?

What if the Identity Theft criminals had to pay the costs? What if it did not take an average of 30 hours to fix your credit after identity theft? What if each year over 10 million Americans did not have to deal with this?

What if the problem were not growing like the predicted Bird Flu virus pandemic? What if we could do something about identity theft rather than fearing it? What if more people used the Internet to shop because they felt safe with using their credit cards online?

What if it all ended tomorrow and we never had to deal with Identity theft? Oh what if. . . What if We Stopped Identity Theft?

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

A friend of mine called me the other day to tell me that he thought our site wasn’t optimized very well. I said, “What do you mean? You know it takes awhile for natural optimization to kick in!” (I mean he is an IT guy and knows the site hasn’t been up that long).

“Well it was really embarrassing,” he continued, “I wanted to show my wife your site and so I searched for ‘two blonde chicks’ and all I can say she was not impressed with what came up!

It made me laugh and I did correct him that we were “a couple of chicks” that happen to be blonde, but that blonde was not one of our keywords. The comment did get me thinking…what do you do while you are waiting for your site to get optimized and ranked?

Now we all know there is the short term fix of Pay per Click, which I mentioned before in “So you want to manage a Pay per Click Campaign,” is not as easy as it sounds. However whether you embark down that road or not, my partner and I decided it was time to take the leap and become involved in RSS. Real Simple Syndication or Rich Site Summary sounds like it should be relatively simple to understand, I mean simple is the way they describe it.

So for the “Chicks” I thought I would take a two step approach. First we should set our own site set up with an RSS Feed, and then sign up for RSS on topics of interest to experience it from a consumer point of view. My goal was to understand RSS, be able to explain it so anyone could understand it, become an expert on how it works to assist our clients in getting their RSS set up, and to use our Web Analytic tracking tool to measure the effectiveness and ROI.

First Step: When researching how to set up an RSS feed and how to assist our clients, my research stated that adding useful and relevant content to your website is one of the best ways to increase your search engine visibility and keep visitors coming back to the site. You need to create a flow of useful information to keep people coming back to your site and an RSS Feed is a great way to continually inform everyone of new content.

My research also told me that having an RSS Feed would increase my rankings in the search engines because of the increased visibility would be created through the feeds. Truthfully I still couldn’t figure out quite what and RSS feed was!

Being the search specialist that I am, (even though I know that search results are weighted by numerous factors) I figured Google would know it was me and help me out. So I put RSS into the search bar. What I found was so technically complex, I was beginning to think I had ventured into an area that was way above this “Chicks” head!

I uncovered sentences like…” RSS defines an XML grammar (a set of HTML-like tags) for sharing news. Each RSS text file contains both static information about your site, plus dynamic information about your new stories, all surrounded by matching start and end tags.” I had no idea, and still don’t know what that means!

So true to form of any searcher when I did not find a relevant result, I didn’t go past the first page; I changed my search to… RSS Definition. I was immediately drawn to a site about a third of the page down that said, The Coolest RSS Definition: Bill Flitter’s a Genius. This had to be it; excited I clicked through to what I was confident would clear up any confusion I was having regarding the meaning of RSS. I closed my eyes as I hit the mouse to see the answer and this is what appeared… “RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system.”

Why don’t I understand this yet? When in doubt, and I can’t find what I am looking for, I surrender to my sure fire search method of adding “for dummies” to my search. “Rss for Dummies” turned out to be a breakthrough. I found a great article by a gentleman named Scoot Hendison who finally could explain RSS to me in a language I could understand.
http://ezinearticles.com/?RSS-For-Dummies&id=83300

When you realize what it is, and how simple it is, you will be amazed at how unnecessarily complicated an acronym can make things! In fact, before I reveal the secret, I can almost bet you have set up an RSS feed and didn’t even know it. I discovered I had personally set up over 6 feeds and hadn’t realized it.

Basically, if you go to whatever home page you have on your browser like www.yahoo.com, they give you the option of creating “my yahoo”. This is where you can personalize content so that each day when you log in you can view the latest headlines on any topic that interests you. It could be travel or marketing or sports scores or stock information, anything you can imagine. When you customized your home page there is a tab that says “add content.” It is here that you can add a URL or a topic and daily, without the stress of logging into a bunch of sites or having a ton of email newsletters, the information you want is right there updated in real time, talking directly to you!

As mentioned I had set up numerous personalized content feeds on my home page without knowing that I was using RSS. The content comes from websites that set themselves up with an RSS feed. Real Simple Syndication can be formatted to your desktop among other areas, but the easiest source is your home page, and it is free!

If you enjoy articles like these, and the day to day discoveries of internet marketing are as entertaining as they are to me, enter our “Chicks” RSS feed into your own RSS reader http://rss.coupleofchicks.com/rss.xml. To read more about how to use RSS from A Couple of Chicks visit www.acoupleofchicks.com, and if you want to find out and need assistance in setting up an RSS feed on your site, drop us a line or give us a call - we now have it all figured out! Now that I feel my head has cleared and I can finally see what everyone is talking about….I think I’ll look into blogging!

Patricia Brusha and Alicia Whalen are the co-founder’s of “A Couple of Chicks,” an Internet Marketing, Distribution & Revenue Measurement Company. The “Chicks” specialize in using Creative Distribution and Technology to bring clarity to marketing on-line.

IS Permission Email Marketing In Trouble?

With the rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to deliver your marketing messages to your customers, Therefore, resulting in “Time Wasted” and “Loss Of Profits”.

IS there a solution to this never ending concern for Permission Email Marketers?

You bet there is.

There called… “RSS Autoresponders”.

You read right, RSS autoresponders.

They’ve now taken the newest technology (RSS - Rich Site Summary or Real Simple Syndication) that hit the net and turned it into a permission email marketers dream come true.

And… the cool thing about RSS autoresponders is they work much like a traditional email autoresponders, just with a few different features and benefits.

Time is something I value dearly, as I’m sure you do as well, especially when you work so hard on a email to your subscribers, I would think you would want to make sure it reaches them.

So… for the rest of this article I’m going to give you the…

Top 10 Reasons WHY “RSS Autoresponders” Are Becoming A Permission Email Marketers BEST Friend

… and WHY you should Seriously consider the switch if your a Permission Email Marketer.

The Internet is changing, so we must change with it.

So, with that said, lets get down to business by going to the first and my MOST favorite reason.

Reason #1. 100% delivery rate of your messages.

This is probably the single most BIGGEST benefit you’ll receive by using an RSS autoresponder is getting 100% of your marketing messages infront of your prospects and/or existing customers.

Reason #2. Blacklisting is the thing of the past.

Never worry about being Blacklisted again because of someone else using your shared server and sending SPAM emails through it and getting you Blacklisted as the end result.

Reason #3. Forget CAN-SPAM and Email Laws.

You can now forget about all the email laws and CAN-SPAM because now they no longer apply to you because you are no longer an email publisher, your a RSS publisher.

There’s a BIG difference.

Reason #4. Subscribers can Opt-In via web forms or links.

This is a critical feature to have with RSS autoresponders because it will allow an easy switch by simply replacing your email web forms with RSS web forms on your website(s).

Plus, this will make sure there won’t be any confusion for your potential subscribers with some new Opt-In method.

Reason #5. Personalize your out-going messages.

That’s right, you can personalize your out-going messages with custom data fields of your choice, just like a traditional email, giving your marketing message a professional look and giving you more credibility as a professional marketer.

Reason #6. Write freely with all the forbidden email words.

Now you have the freedom to write using any Word or Phrase you wish without the worry of SPAM filters/blockers intercepting your messages and labelling it as “SPAM”, and still have your message achieve 100% delivery rate to your subscribers.

Isn’t that great or what?

Reason #7. Unlimited message delivery.

Like I said earlier in the article, RSS autoresponders work just like traditional email autoresponders with the same functions.

What I’m saying is, you are able to set-up Unlimited timed sequential autoresponder messages that will automatically follow-up your leads for you at your desired time or dates.

And, the real cool thing here is, you’ll be able to sleep knowing 100% of your messages are reaching your potential customers.

Reason #8. Broadcast as often as you like.

With RSS autoresponders, your also able to broadcast to your subscribers as often as you like with your marketing messages and/or special offers just like traditional email autoresponders.

The only difference is, 100% of your marketing messages are reaching your subscribers, meaning, more profits in your pocket.

Reason #9. Many options for managing your subscribers.

Just like traditional email autoresponders, RSS autoresponders also give you many different options for managing and editing your subscriber lists.

I won’t go into alot of detail on this simply because it basically works the same as an email autoresponder list manager.

Reason #10. Ad tracking and report generation.

You can even track who, where, when, what week or month your subscriber subscribed and much more using RSS autoresponders, giving you valuable statistics and information about your subscribers and much more.

I think these 10 reasons I just outlined above are in my mind pretty beneficial to a Permission Email Marketer wouldn’t you think?

In conclusion, I would have to say that the BIGGEST benefit to RSS autoresponders is that they GUARANTEE 100% delivery on your marketing message to your subscribers, saving You valuable time and frustration, and giving you the edge you need in order for you to make the most Profit from your broadcast.

The technology is here, so we must adapt.

This concludes the “Top 10 Reasons WHY “RSS Autoresponders” Are Becoming A Permission Email Marketers BEST Friend”.

Want to get MORE ‘Insider’ marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine at — internet marketing

Have you been following the explosion of RSS — Really Simple Syndication — activity online? Seems this new method of “getting the word out” is picking up steam. Why? Partly because of the Davids, and partly because of the Goliaths. The “Davids” — the little guys — are able to deploy the technology since it is easy to use and usually is a feature of Blogging software (Blogging is another emerging trend — for more articles on Blogging, visit WebFadds.com). You just click the option and send your RSS feed (broadcast your articles) out to subscribing sites. And the “Goliaths”, the likes of Yahoo, Google, MSN and others, are all catering to it in various ways. Let’s look at some of the latest ways this is playing out…

Microsoft joins the battle with an RSS Service

Information week reported in March 2005, that Microsoft is now testing an RSS technology that will allow users to choose the RSS feeds they want to see. They are doing this to keep up with (Microsoft always seems reactive, rather than proactive as a company) Google, Yahoo, and Ask Jeeves who already offer similar services.

You can review the test site at the super secret test site — www.start.com/1/ (well… it was published in the Information Week article).

So, Microsoft Enters the Game? Ho hum for Microsoft, as they lag once again, in leading the wave. But, this is an indication of how seriously this Goliath is taking RSS, and you know where that leads… direct into the next release of Windows software.

Poddcasting, RSS, & Attachments… Oh My

Now here’s a high octane way of using a combination of syndication feeds, and “Podcasting” (think of Broadcasting, but doing it from your computer to other devices like Apple’s iPod) to get your message out. Maybe that’s why one entrepreneur using this method, Steve Wirrick, calls his stock insights, sent via an audio attachment to an RSS feed, “High Octane Trading.” You can read more about it (and get the feed) at Mr. Wirricks site (www.stevewirrick.com), where he describes it as, “a dynamic audio learning tool that takes advantage of a grassroots media revolution called, podcasting.”

How to listen: To listen to a Podcast (and there are others — check out iPodder.org), you need a free program called “iPodder — Cross Platform podcast receiver”… get it at http://ipodder.sourceforge.net/index.php.

RSS meets PodCasting: Power to the people! Most people are just waking up to RSS syndication as a means to distribute the written word. They forgot about attachments. Watch this technology… with a free method of creation, and distribution, Radio could be set to learn from PodCasters what Print & TV journalists already understood from Bloggers — the power is shifting. What are you going to Podcast?

BEEP… your RSS Feed is Calling…

RSS feeds on your cell phone — who’d have thunk it? Now there’s a service called “Feed Beep” which allows you to sign up and receive your crucial feeds, from employment information to medical, to Auctions. Looks like a start-up, and it appears to be free (for now) — see www.feedbeep.com/.

Can You Hear your RSS Feed Now?: Great. Now that noisy guy at the theater can also get calls about his eBay auctions. What next? The service also sends feeds to your Pager. Hmmmm. What could be so important? I’m not sure, but it looks like we’re destined to find out. But wait a minute… what about PodCasting RSS feeds to phones — your phone becomes a Radio receiver. Hmmmm.

Let the Whole World Know your Schedule…

There’s a Beta site (”Beta” simply means they’re still testing it, and it’s not quite ready for us Alpha people) up now where you can create an RSS Calendar. You set up your event calendar, create an RSS channel, then family and friends can view your calendar. Take it for a spin at RSSCalendar — www.rsscalendar.com… it’s free.

Calendar to the World: The site states you can share your Calendar with unlimited users. Hmmm. How is this different from calendars you can set up on Yahoo, MSN, etc.? Now, those who are too lazy to check a link you give them at those sites, can be force fed your calendar in their RSS Reader. OOPS… those same lazy people, will also have to go get and install an RSS reader (just do a Google search to find free RSS readers you can use). Fat chance if they are too lazy to simply link to a static calendar you might already have set up. But… if Microsoft builds this technology in… then… well! And, that takes us full circle on this edition of the RSS Round-up.

Scott Frangos is a writer, designer, and eCommerce marketer with over 20 years experience in Advertising. He has taught eCommerce, HTML, and Business courses at the college level in Portland, Oregon, and currently is Managing Partner of WebFadds.com. He also enjoys canoeing in the Pacific Northwest, with his wife and partner, Pepper. You can subscribe to the WebFadds.com RSS feed at: http://feeds.feedburner.com/Webfaddscom

In today’s online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.

RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web. It’s a brand new way of reaching out to your users and subscribers without the fear of getting flamed or being slammed of illegal mailing.

RSS has almost become like an important accessory for content oriented websites. No wonder it has become one of the fastest growing publishing standards on the web.

Since publishers can easily make their content syndicated through RSS and thus drive more targeted traffic to their website or blog.

Here are the top 7 reasons why your business should use RSS:

1. Improve Search Engine Ranking - Search engines are desperately looking for content that is fresh and is updated on a regular basis. Since RSS allows you to update your content from time to time, the search engine spiders visit your site more frequently. Resulting in better ranking and more traffic from the major search engines, as well as RSS specific search engines and directories like Feedster and Syndic8.

2. Automate Delivery of Your Content - Delivering your content manually involves many hassles and other automation methods are out dated. Whereas RSS makes your content delivery automated. You don’t need to send a message like email, each time you provide an update. This makes your business almost hands free and puts the distribution of your publication on autopilot. As a result, your subscribers get freshly updated content of their choice at regular intervals. They get an ongoing, automated delivery of information from you without any chance of it getting blocked.

3. Easily Generate New Targeted Subscribers - A lot of web users are switching to RSS feeds to receive content they like. You can establish a direct connection with your subscribers as soon as they add your feed. RSS can bring you new targeted subscribers to your website with little effort. Since most of the people today are reluctant to give out their email address (thanks to heavy spamming), RSS can act as a real savior for your businesses. What’s more, your messages will never get blacklisted or filtered and will always be delivered promptly, unless and until your subscribers choose to end the relationship. Not only can RSS build a strong relationship with existing subscribers but will also help in attracting new potent subscribers who are interested in what you offer.

4. Drive Quality Traffic From Other Websites - Syndication is the process sharing content. Therefore, RSS allows you to easily publish your content on other websites. By publishing your content on different sites you’ll reap profits for a long time. You can very well reach new audiences of different interests, giving your website the ability to gain new visitors from the different corners of the web. With that, your sales also dramatically increase because of the additional targeted traffic you receive due to the extra exposure. Finally, you can achieve a higher ratio of profits and also gain recognition as an expert in your field. Since giving your business a professional recognition is important and that is exactly what happens when you start sharing your content with other similar websites.

5. Broaden Your Marketing Horizon -When you’re marketing on the Internet it’s important to keep yourself updated and in the process broaden your marketing horizons. With RSS, you can explore new marketing realms. Your resellers or affiliates can promote your products very easily using RSS. Giving them complete freedom of marketing without much effort. You can also provide them with RSS feeds of articles written by you customized with their affiliate links and let them distribute them. And coming to the higher end of it, you can distribute RSS product feeds and digital catalogues just like Amazon started doing not so long ago. There’s much more which you can come up with when you combine marketing with RSS. You’ll actually have a chance to do something new in the over-crowded Internet marketing field.

6. Widen Your Content Distribution - It’s very important to widen the distribution of your content if you want to reach a larger number of people. And it’s not so easy to experiment with your content when you’re using email. RSS provides the right platform for you to try out content distribution in many ways. For example, you can now categorize your content delivery because RSS will help you widen your present distribution. You don’t have to worry about publishing a monthly or a weekly publication. Syndication of your content enables you to efficiently provide daily content updates to your subscribers or as often as you want. Providing useful content to your subscribers from time to time builds a deeper relationship and a better understanding.

7. Increase Brand Awareness - Building brand awareness on the Internet can be difficult when you have clones of your product popping up everywhere. In fact, the online competition is so cut throat that it’s almost impossible to survive if you don’t build a strong image. Syndicating your content through RSS helps you make an unshakable impression and get that most wanted response from your subscribers. Since, they are the ones who choose to receive updates from you, it gives you a good platform to showcase how different you are from your competitors. RSS is a technology which is soon catching up, pretty fast, so the “really” early bird gets the worm!

There are numerous ways by which you can make your content work through RSS. You just have to choose the one which is suitable for your business and syndicate your way to success!

Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A Free online service, which helps anyone, create, edit, publish, and track RSS feeds online. Sign Up for your FREE account on his site and start publishing your own RSS feeds!