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In essence affliliate marketing is very much like an auction house. Your site pushes merchandise for this, every last sale brings in money. It isn’t as much effort, few operating costs, it works while you rest, and it’s easy to master.

We do suggest you review this vast page for Adwords Miracle reviews clues…

First of all, you need to make up your mind which merchandise or area you wish to specialize in. To do this, you need to find out what specific solutions to a given problem a specific set of customers are going through, and then what solutions will assist them. One of the most effective ways to determine this rapidly is to look for groups of extremely targeted longtail keywords or phrases; there are fewer searchers for these generally, nevertheless a higher percentage of these convert to a sale.

These essential keywords can be obtained by using Micro Niche Finder. Data gathered by Micro Niche Finder or analogous programs or software creates a list of associated terminology which you can focus on in order to get a high listing in the search engines and generate tons of traffic. Micro Niche Finder will also let you know how many searches each keyword or phrase gets, the exact number of competing internet sites, and how successful those sites are. Last but not least, the info generated can help identify related domains, content for your internet site, and also identify the best sales opportunities. Next you need to construct a website; yet there are still important tasks to complete. You will need to fine-tune your internet site to improve your performance on the search engines. Applications like SEO Elite should make this easy. This application examines the internet sites of your rivals and advises you what you should do to get a good ranking in the search engine results.

With SEO Elite the info created from the computer software advises you on links, the best keywords, and even a list of sites to submit articles to use. In short, the data produced are much like to the information that a specialist in search engine optimization may give. Once you decide on your target marketplace, design your product advertisements, and your web site has been completed, then all you need to do is positively increase your search engine rankings. Your profits will roll in on regular basis and wonder why you did not think of this before!

In essence affliliate marketing is a lot like an auction. Your website features merchandise and for this, you receive a percentage from each sale or lead. There’s less work, very low overheads, it sells whilst you sleep, and what’s even better, it’s comparatively easy to pick up.

At the start, you have to decide exactly what area best suits your life. A efficient way to do this is, you need to find out solutions to issues a particular group of web users are anticipating, and which solutions are on offer to assist them. One of the best means to determine this easily is to look for groups of long tail keywords; there are less searchers for these as a rule, yet greater proportion of these convert.

These essential keywords can be rooted out by using Micro Niche Finder or or a a similar application. The data collected by Micro Niche Finder or similar computer programs or computer software will give you a list of associated words and phrases which you can focus on in order to gain top spot on the web based search engines.

Additional data is supplied from the application, such as how many searches each word or phrase gets, the number of other sites using the particular word or phrase, even competitor information. Lastly, Micro Niche Finder information can identify suitable domains, content for your website, and point out suitable items for you to sell. Next you need to build a website; however there are still crucial tasks to complete. Search engine optimization is absolutely essential. Applications such as SEO Elite can make this easy. This software analyzes the internet sites of your rivals and will advise you what you should do to get good rankings in the search engine results.

With applications such as SEO Elite, info generated by the software tells you where to look for links, which words to concentrate on, and even a list of article submission sites for reference. Briefly, SEO Elite information is the same kind of suggestions that an SEO professional might offer. Once you settle on your niche, plan your product ads, and your internet site has been designed, it is time to get your site up in the search results. The profits will roll in without very much effort and question why you doubted that this type of marketing would be a success for you!

This type of marketing is similar to an auction. Merchandise is featured on your web pages and for all your time, each lead pulls in money. There is less time involved, very few overheads, it sells 24 hours a day, and even better, it is relatively simple to learn. To begin with, you need to make a decision as to which items or market best suits your life. To do this, you need to find out solutions to issues a unique market segment is suffering from, and discover how you can assist them. An effective way of achieving this easily is to search for specific sets of long tail keywords; more often than not people search for these less, yet more of these end up in a sale.

These lucrative keywords can be rooted out by using Micro Niche Finder. Information gathered by Micro Niche Finder or analogous applications and services compiles a listing of associated words and phrases allowing you to obtain a great listing in an internet search and generate a high number of hits. Further data is supplied from the application, for example the number of searches every word or phrase gets, the number of competing web sites, and inforamtion on your rivals too. Lastly, the data generated can help in loacting associated domains, subject matter for your web site, and even identify the greatest sales opportunities.

Now it’s time to build a website; however there are still important things to do. Getting a good performance on web based search engines requires the optimization of your website. Products like SEO Elite should make this easy. Your rivals’ web sites are analyzed by the software which then provides suggestions to improve search results.

With programs such as SEO Elite, information provided by the application suggests where you should look for pertinent links, what words to concentrate on, and even an extensive listing of article submission internet sites to refer to. In Brief, Seo Elite information is the same sort of advice that an SEO specialist might offer.

When you find your niche market, have your product ads, and your web site is completed, then all you need to do is efficiently drum up your search results. You will pick up steady payments and you’ll question why you always worried about making enough money!

Cold calling may now be outdated. People have become defensive to cold calls and not many respond to them anymore. Cold calling is now about rejection, getting rejected call after call until many salespeople, especially B2B salespeople, just get fed up and quit. There are other methods of generating business leads without cold calling, and many of them inexpensive and not too time consuming.

Here is my list of getting more sales leads and selling more without cold calling:

1. Create a website and advertise it. In this day and age, there is no reason why a business professional or entrepreneur should not have a website. Not having a budget for it is no excuse as you can, now, create your own website for under $100. For example, you can buy a domain name and website building software on godaddy.com for under $100, and that comes with easy to use website templates that anybody can use to build their own website. And, advertising is now cheap and easy as well. You can buy first page listings on google.com through Goggle AdWords. For example, if you were a commercial insurance broker in Portland you can buy a listing on Google for just 5 cents a click for the search phrase “Portland business insurance.” This means it would cost just 5 cents for each visitor Google brings to your website.

2. A new online sales lead generation website is trade-pals.com. Here, it is free to create a professional business profile in any business category and across all major North American cities. You just create a profile that says what you do, what type of business you want, who should contact you, and why people should contact you. If someone sees your profile and wants to do business with you, you will get an email stating exactly what they’re looking for and, from this, you decide whether you’ll purchase the person’s full contact info (name, address, phone, email, and URL) which is the sales lead. Each email you receive will be from someone that has seen your profile and already wants to do business with you so the sales leads are top quality.

3. You have business cards… use them; use them in creative ways. Every time I send mail, no matter to whom it’s to, I include a business card. Every time I eat at a restaurant, I leave behind a business card. Every time I meet someone new, I offer a business card. You never know if the next person that sees your card will require your services. Make sure your business card clearly states what you do.

4. Network at business functions and trade shows. Again, bring business cards.

5. Create a free classifieds ad on craigslist.org. Craigslist is the biggest classifieds ad site on the internet and every day thousands, if not millions of people visit the site. Classifieds ads on the site stay posted for 45 days, so you only need to create an ad every 45 days. The best part is, these ads find there way into Google’s search results so make sure your ad has keywords that your clients may be searching.

Tino Buntic is an insurance salesperson and is also the creator of trade-pals.com, designed to provide sales leads without cold calling to business professionals across North America.

A client with a creative business called me one day and asked the following question. It’s a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her.

Kirstin,

“I never know what to say when a potential customer calls and asks ‘How much do you charge? What are your fees?’
I don’t want to shoot myself in the foot by quoting something too low, but also don’t want the caller to hear a number that they think is too high and hang up.
What do I say to them so I don’t put them off, but also don’t immediately take myself out of the running to get their business?”

-Ann P., Philadelphia, PA

Ann,

Don’t feel compelled to blurt out a number or hand over a price sheet. Calmly and confidently tell the prospect, “It depends.” Follow up with, “Let me ask you a few questions….” Then proceed to ask the prospect questions that will help you learn about her needs, uncover her concerns, understand her methods of measuring success, and determine how to show the value of your services.

Without knowing the basic information above, you are not in any position to be quoting prices and fees. Do yourself and your potential client a favor and don’t rush into discussing pricing until you have all the facts, m’am.

-Kirstin Carey
http://www.MyCreativeBiz.com

Kirstin Carey is the author of “Starving Artist No More: Hearty Business Strategies for Creative Folks”. Kirstin knows that most creative professionals hate sales, contracts and discussing money. She consults creative folks on the business side of creativity so they make more money, attract better clients, and love what they do. Get proven strategies and insider secrets to help creative types like you get the business help you need at www.MyCreativeBiz.com

“No one ever got fired for buying IBM,” has been repeated, believed and acted upon thousands of times. That is a clear indication of how the emotions rule decision-making. The emotions involved are security, recognition and self-esteem.

Here’s another real world example:

Back in the early 1980’s, mounting components on the surface of printed circuit boards, rather than through the boards, was a “new” design and manufacturing technology called Surface Mounting Technology (SMT). The company I was with at the time was one of the leaders in providing automated SMT assembly equipment.

One of our salespeople told me that a major electronics manufacturer in his territory had just assembled a 6-person task force to implement SMT. The task force was headed by their VP of Manufacturing Engineering. The other five members were from product design engineering, manufacturing, purchasing, quality assurance, and mechanical engineering. I told our salesperson to set up a one-hour appointment for us with just the VP. We went to visit him a few days later.

When we arrived, we were unexpectedly shown into a conference room next to the VP’s office where all of the members of the team were waiting for us. On one wall there was a 5′X 8′ white board which was being used as a decision matrix. It had the names of our leading competitors on the left, with the model numbers of their equipment and their specifications. Our company was listed on the left side at the bottom of the chart - we were the last one in - and there was room for our equipment and specifications to be listed. Across the top of the chart, a physical or performance specification and a “Factor of Importance” rating number headed each column for that spec. They asked us for the specifications of each model of machine we had for SMT.

I said that we understood we were to meet with the VP to discuss their plans and we weren’t prepared to provide all of the machine specifications they required at this meeting. I said that we wanted to meet with each of them separately and learn what their most important concerns were, and that we would follow up with all of our physical and performance specifications within a few days. They agreed to meet with us separately, for about 40 minutes each. During each meeting I spent the first twenty minutes doing a Trust and Respect Inquiry. Fortunately, they all passed and I had developed a deep emotional Relationship of Mutual Trust and Respect with each of them.

During the next twenty minutes, I learned that all of them were most concerned that the equipment that they bought would be reliable, easily programmed, easily fixed or replaced, and would meet their accuracy and throughput requirements. At each of those individual meetings we gave them a copy of our standard specifications and told them we would come back in a few days with the other specs they required, which were not included in our standard spec sheets.

When we came back a few days later, we were shown into the same conference room. When we sat down, we noticed that our machines had the highest ratings on their decision matrix. We also noticed that the Factors of Importance rating numbers for the physical and performance specifications had been changed to favor our machines. Thus, they made a “logical” decision to buy our machines that would enable them to “…buy to make or save money. And, we never had to “…express every (or any) benefit in terms of money”

What really happened was they felt that they could rely on us to supply them with equipment that would do the job they needed done. It didn’t have to be the best; it just had to be dependable and not jeopardize their jobs or their reputations. Again, the emotions involved were security, recognition and self-esteem.

©Jacques Werth, High Probability® Selling - All rights reserved.

Jacques Werth, author of “High Probability Selling,” is an internationally respected Sales Trainer and Sales Consultant. HPS graduates are excelling as Top Producers in over 70 industries. Visit http://www.highprobsell.com to read more articles, preview the book, and learn more about High Probability Selling.

My parents were fond of the expression: “You can catch a lot more flies with honey than with vinegar!”

Exactly, and the same logic applies to snaring customers.

Most of us who do business to business selling have to get through secretarial screening, or at least handle these sentries deftly, if we hope to catch the decision maker. But we err, by sounding too cagey, too strategic, and generally, not agreeable enough.

We can change this and get better results by altering slightly a key exchange with the screener.

For example, let’s say I’m calling for Yoda, you know that hard to catch fellow, with the light saber and Zen-like expressions.

I’ll call and ask for Yoda, please.

“He stepped out. Can I take a message?”

At this moment, many will reply, “No, I’ll try him later.”

This sounds evasive.

Instead be agreeable.

Say, “Sure, do you expect he’ll be back in the next hour, or so?”

The screener will probably give you the information you need.

“Yes, he’ll be back in 15-20 minutes.”

Then, it’s easy to say thanks and that you’ll call back.

By the way, your voice is fresh on her mind, so when you do call, she’ll recognize you, and probably put you right through.

You may have noticed that I never gave her that message that she asked to take for me; only an affirmative reply, right?

This is a very, very powerful technique.

By saying “Sure,” you throw her off the scent, she feels successful, you’ve been nice, and she’ll disclose information and be cooperative from that moment, on.

That’s just one example of the power of agreeability in selling.

We’ll explore this topic further, in future articles.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

With these economic downtimes among us, it sometimes feels like
we are very overworked, and underpaid in our Internet businesses.

Costs are still the same, but sales are lagging. This alone is
bad enough for your business, aside from the depression that
could set in and cause you to be less productive.

So to step aside from that and get your business back to
creating the type of income that you are used to, even when
people just aren’t spending as much, here are a few tactics to
create instant surges of cash, with very little work.

1. Run a “clearance” sale

This is an easy one. Simply run a special sale on one of your
products. Here are a few ideas:

- We’re Over-stocked so you can order at 20% off…

- The manufacturer gave us a good deal, so we are passing the
savings on to you…

- We have a warehouse full of already-opened, but perfectly
normal products that we are going to sell for half off..Only 54
units are available…

2. Offer an extra bonus

Here is a simple idea. Create a new, exclusive bonus to offer to
everybody who orders within a certain time frame.

This bonus can be an audio interview with a recognized industry
expert, a special report, a new gadget, whatever.

Tell them that they can get this special new bonus if they order
within 5-15-20 (or however long you want to give them) days from
today.

If your bonus is of high value, many people will order your
product just to get the bonus. Either way, you still get the
sale.

3. Joint venture to increase value

You can joint venture with a complimentary product owner and
offer each others products as a package for the same price.

So if I sell a product for say $39, and you sell one for $39, my
traffic and your traffic can get both products for $39 if they
order within a certain time frame.

This is more drastic, but *definitely* gives you an instant
surge of new orders. You can usually get these kinds of deals
quickly when the JV partner sees the instant potential it can
have.

You don’t want to de-value your product by doing this though, so
you have to make it quick. Set it up to only last for 3 days or
so, email your opt-in list about it, then take it down.

4. Special discount

Offer some sort of special discount related to current events. A
holiday discount, a sports discount (like the baseball world
series), or whatever..

Maybe there is a big fuss about something in your industry that
will give you a good reason to offer a limited time discount.

Use your imagination! You can come up with all kinds of ways to
give a “special” discount, only available to a select few.

I have a friend that runs a special promotion for every single
U.S. and international holiday. Last time I talked to him about
it, he said it puts an extra $20-30k in his bank each year at
the least.

5. Offer personal help to the next X people that order

I have done this one a few times. Offer your personal help for
the next X amount of people that order.

You can give free email advice, set up a discussion board or
even give phone consultations (if you have the time).

If I am selling a weight loss report, I may say:

“For the next 50 people that order, I will personally help you
create your diet plan and guide you through my system at no
cost..”

You can do this promotion often, as you can limit the amount of
people that you accept each time. This allows you to stop the
promotion, and clear the workload, then restart it.

Be sure to explain how they will be able to get your personal
help (i.e. email, phone, etc..) so that they don’t make the
wrong assumption.

There are plenty of ways to instantly get a rush of orders,
these are just a few. Notice how they all are either limited
time, or limited by the number of people who order.

Putting a time limit, or unit limit on special offers (or any
offer for that matter) is a surefire way to increase the
response of your offers. Doing this will result in a bigger
surge, much quicker!

BUT, stick true to your word. If you say you are only giving the
special offer for the next 5 days, then do not let anybody order
after those 5 days are up. Otherwise, you risk your credibility.

So create a few ways to make some special offers to your opt-in
list, or customer list and see if you can’t get your cashflow
back on track!

Consumers Are Individual Customers

The idea of mass marketing to consumers is outdated. Consumers
are individuals and deserve to be called customers. The days are
gone when marketers can think of consumers as a mass audience to
“push” advertising out to. In fact, wise marketers will remove
the word “consumers” from their vocabulary all together. You
can’t have a relationship with a consumer, you can with a
customer. Customers are individuals. The fact is that these days
they’re more demanding than ever.

They expect more from you. They deserve your respect and expect
to be treated like equals. The old fashioned general store knew
how to look after their customers. The trick for the modern
marketer is to take those old “values” and use the new
technology to build a relationship that treats each customer as
an individual.

Be First In The Mind Or The Marketplace?

It is better to be first in the prospects mind than to be first
in the market place. Once somebody else gets into your prospects
mind you can’t take away their position with money alone. We’re
all quick to pass judgement and it’s difficult to change a mind
once a mind is made up. You have to blast your way into the mind
because people don’t like to change their minds.

Once they perceive you one way, that’s it. They put you into a
category and file you away in their minds as a certain type of
person or business. The only way to change that perception is to
become a different kind of person or business in someone else’s
mind so that the majority overwhelms the minority. You haven’t
changed their mind, somebody else has.

Marketing is not a battle of products, it’s a battle of
perceptions. It does not matter if you have the best product or
service, it’s what people think that counts.

Think Of Your Product As A Service These days there’s no
shortage of “me too” products and short lived technological
advantages. It can be difficult to find a point of difference
for your product to own in your customers mind.

So, here’s a thought. When thinking about competitive
differentiation for your product don’t consider only the
physical aspects of your product. Instead think of your product
as a service. What is the service it provides? What are the
“experiences” it offers to a customer? The answers to these
questions will be more fruitful in developing your marketing
strategy than just focusing on the physical aspects.

In the course of my career, I’ve had to deal with a lot of
vendorssoftware companies, sensor manufacturers, electronics
distributors and more. Some of them have left lasting
impressions on me, whereas others have been eminently
forgettable. I’d like to talk about two of the more memorable
vendors, and the simple technique that they used (perhaps
unknowingly) which made them stand out in my memory.

As my byline shows, I have the letters “Ph.D.” after my name;
however, I seldom use that title, except in my various writings
and official correspondence. For professional reasons, I do have
these initials on my business cards and my e-mail signature;
however, I never expect people to call me “Doctor,” and if they
do, I almost invariably insist that they call me by my first
name instead. For most of my daily affairs, this title simply
isn’t very important.

Most salespeople don’t mention this title either, which suits me
just fine; after all, I’ve always been a fairly informal fellow.
On two occasions though, a vendor actually took notice of my
degree, and chose to address me using the “Doctor” honorific.
Even though I normally eschew that title, this was still a
pleasant surprise. It was nice to see a prospective vendor take
notice of such details, however unnecessary they may be.

Any good salesman knows that building rapport and making
yourself pleasantly memorable are key elements in developing
customer loyalty. This simple, trivial act made these particular
salesmen stand out prominently in my memory, and in a pleasant
way. I’m almost ashamed to admit this, but I found that I almost
wanted to send these people some of my businessperhaps because
such deference is noticeably rare.

This simple tactic can be especially helpful when dealing with
prospective customers of foreign descent. Remember that some
cultures are more title-conscious than American society is. The
failure to mention this title may prove offensive to some of
these individualsor at the very least, it may suggest a lack of
attentiveness. Better to err on the side of caution, I would say.

This simple technique is exceedingly trivial to use, requiring
no additional investment of time or effort. At the very least,
it can be one way to make yourself stand out from the crowd of
other vendors who are vying for someone’s attention. So why not
try it? It costs nothing, it can’t possibly hurt, and it may
just land you some new customers.